Meet Gemma Huntsman

The artist behind the artists.

Wedding Industry Awards national winner. Founder of one of London’s leading bridal HMU agencies. Now building the dedicated directory and training home for artists who want the right brides.

Portrait of Gemma Huntsman
2,000+Weddings booked
15,000+Services delivered
100sArtists elevated
WIANational winner & awards judge
Bride in profile with veil and low bun

The shift

From building an agency to building artists.

Gemma spent years inside the luxury wedding morning — refining how a look is made, how a team is run, and how a bride is booked. She founded one of London’s leading bridal hair and makeup agencies, then turned that knowledge outward.

BridalHMU.com is the dedicated directory for bridal hair and makeup artists, built by an artist who has already done the work. The Skool community sits beside it: coaching, accountability, and the enquiry-to-booking system that turns attention into dates in the diary.

Two doors. Clearly labelled.

Where Gemma sends people next.

Listings

BridalHMU.com

A directory built only for bridal hair and makeup. Brides arrive looking for one thing: their artist. Structured for Google and AI search, designed for city-based shortlists — not a generic wedding marketplace competing with venues and florists.

Training

The Skool community

Behind the curtain: how to secure more weddings, attract luxury bookings, and stay in the places brides actually look. Monthly live coaching, a step-by-step roadmap, and the high-end enquiry-to-booking system.

The standard

Work that still sets the tone.

From the deck

What artists and brides say.

Artist testimonial boardArtist testimonial boardBride testimonial board

“I’ve spent years perfecting how to get booked for the dream wedding. Now that knowledge lives in the most focused luxury bridal hair and makeup directory the industry has seen.”

Gemma Huntsman — Founder, BridalHMU.com